Deny Trans — Bus Charter & Shuttle Websites

The challenge

Deny Trans runs two lines of business with different customers: groups renting tour buses (pilgrimages, study tours, company outings) and shuttle passengers between Cianjur and Jakarta who need pick-up and drop-off. Each needed its own website that is easy to find on Google and takes visitors straight to booking.

My role

I handled everything from start to finish: gathering the client’s needs, designing the interface, building both websites with React, Vite, and Tailwind CSS, deploying them to Vercel, and optimising for SEO and GEO (generative engine optimisation) so the sites are easy to find on Google and in AI assistants’ answers.

Process

Both websites were finished in 2 weeks. Throughout, I held to four rules:

• Match the client’s request. Content, fleet, routes, and packages follow what Deny Trans needs.
• Easy to use, cleanly designed. Prospective customers should understand the services and prices at a glance.
• Smooth and fast. Performance came first so pages open instantly, on phones too.
• Every path leads to WhatsApp. Booking buttons sit in every key section, so customers just message the admin.

Solution

• denytrans.com (tour bus charter): a fleet catalogue of Hiace, Medium Bus, and Big Bus with daily starting prices; popular packages such as Wali Songo pilgrimages, study tours, and business trips and outings; a consultation and booking form; testimonials; and an FAQ.
• denytravelcianjur.com (shuttle): routes and fares from Cianjur to Jakarta, Soekarno-Hatta Airport, Bekasi, Tangerang, Depok, and Bogor; a Toyota Innova and Daihatsu Luxio fleet; a dedicated page per route; a blog; and an FAQ.
• SEO & GEO: specific titles and descriptions for every page, a separate page for each route, and an FAQ that answers passengers’ questions in everyday language.
• Booking: buttons on both sites open the admin’s WhatsApp directly, with no long forms.

Results

Google Search Console data for the shuttle site denytravelcianjur.com, last 3 months compared with the previous period (as of October 2026):

• 456 clicks from Google Search, up 265%.
• 9.89K impressions, up 336%.
• The home page brought in 370 clicks (up 436%), the About page 43 clicks (up 153%), and the Cianjur–Jakarta route page 17 clicks, up from 0.

Lessons

This project added real mileage in taking a small-business client from zero to online. I learned to negotiate directly with a business owner: agreeing on what would be built, then fitting it into a 2-week timeline. I also learned that for a service business like this, the best website isn’t the one with the most features but the one that gets customers messaging the admin fastest. And the Search Console numbers proved one more thing: SEO done seriously from day one can start bringing in passengers from Google within a few months.